The Highmark (un)Hungry campaign is back for a second holiday season, and Good Morning Delaware got an inside look at what year two means for the First State. Nora Reilly, Community Affairs Lead for Highmark Blue Cross Blue Shield, and Larry Haas, Chief Development Officer for the Food Bank of Delaware, sat down with hosts Ivan Thomas and Vincenza Carrieri-Russo to talk about how community partnerships are helping Delaware neighbors facing hunger.
Watch the full interview above, then read on for what’s new this year, how the two organizations work together, and the easiest ways to get involved this season.
Meet the Guests: Highmark and the Food Bank of Delaware
This Good Morning Delaware segment brings together two partners working on food insecurity in Delaware from different sides: a health insurer investing in the communities it serves and the state’s only food bank.
| Guest | Role |
|---|---|
| Nora Reilly | Community Affairs Lead, Highmark Blue Cross Blue Shield |
| Larry Haas | Chief Development Officer, Food Bank of Delaware |
| Ivan Thomas & Vincenza Carrieri-Russo | Hosts, Good Morning Delaware on DETV |
Ivan and Vincenza ask about year two, the ongoing need for food assistance and how viewers can lend a hand.
What’s New in Year Two of the Highmark (un)Hungry Campaign
Highmark launched (un)Hungry in November 2025 as an annual holiday movement to fight hunger across Pennsylvania, Delaware, West Virginia and New York. On November 9, 2026, the company announced its return, with expanded brand alliances and more employee engagement for year two.
Year Two at a Glance
Year 2
holiday season of giving
15
regional food bank partners
4
states: DE, PA, WV and NY
10
organizations championing the movement
Delaware’s Role in the Campaign
The Food Bank of Delaware is the Delaware food bank partner, and the University of Delaware is back for a second year as one of the organizations championing the movement, alongside Penn State, West Virginia University, the Pittsburgh Penguins and the Buffalo Bills.
Kenya T. Boswell, president of the Highmark Foundation, called food insecurity one of the most pressing challenges in the communities the company serves, describing this effort as building on long-standing partnerships with regional food banks.
“It takes a neighborhood to feed a neighborhood.”
The campaign’s rallying cry
A Long-Standing Highmark and Food Bank of Delaware Partnership
The campaign is the newest chapter in a relationship that goes back years. In 2020, Highmark Delaware gave the Food Bank $125,000 to support Delaware Food Works, the food bank’s workforce development initiative, funding scholarships for 17 students in its culinary and logistics training programs.
In June 2025, Highmark Health Options celebrated its 10th anniversary by hosting a free community health and wellness event at the Food Bank’s Milford location.
How Community Partnerships Help Delaware Neighbors Facing Hunger
The Food Bank of Delaware does more than stock pantry shelves. Support from community partners helps power programs that fight hunger today and tackle its root causes over the long term:
- Feeding Delaware: statewide food distribution through local food closets, mobile pantries and schools.
- The Culinary School and L.O.G.I.C.: job training in food service and in warehousing and logistics.
- The Kitchen School: job training for adults with disabilities.
- Family support: SNAP outreach, nutrition education and financial coaching for families stretching every dollar.
The Food Bank serves the whole state from two hubs: 222 Lake Drive in Newark and 102 Delaware Veterans Blvd. in Milford.
How to Help This Holiday Season
The holidays are when neighbors are most likely to give and most likely to need help. Here’s how to pitch in:
- Donate: Give at unHungry.org and pick Delaware’s food bank as your local partner.
- Give food: Join or host a drive through the Food Bank’s holiday food drives.
- Volunteer: Sign up to sort, pack and distribute food for neighbors across the state.
Want more ideas? See our guide to 5 simple ways to help fight food insecurity in Delaware.
Need Food Help?
If you or someone you know needs food, visit fbd.org/get-help, dial 2-1-1, or call the Food Bank at (302) 292-1305 in New Castle County or (302) 424-3301 in Kent and Sussex counties.
Join the Conversation
What local food drives or community organizations should more Delawareans know about? Share them in the comments below.
Watch More Good Morning Delaware
Good Morning Delaware brings you interviews, local stories and community resources from across the First State. Catch more Good Morning Delaware segments and subscribe to DETV on YouTube.
Highmark (un)Hungry Campaign FAQs
What is the Highmark (un)Hungry campaign?
It’s Highmark’s annual holiday movement to fight food insecurity across Delaware, Pennsylvania, West Virginia and New York, driving food and money donations to 15 regional food banks, including the Food Bank of Delaware.
When does the campaign run in 2026?
Year two was announced on November 9, 2026, and runs through the holiday season, when people are most likely to give and most likely to need support.
Who joined Good Morning Delaware to discuss the campaign?
Nora Reilly, Community Affairs Lead for Highmark Blue Cross Blue Shield, and Larry Haas, Chief Development Officer for the Food Bank of Delaware, joined hosts Ivan Thomas and Vincenza Carrieri-Russo.
How can I donate to the Food Bank of Delaware?
Visit unHungry.org and select Delaware to give to your local food bank, or donate directly at fbd.org/donate.
